Social Media Video Marketing
Much like having a website created, just because you have a commercial it does not mean people will see it. In order to drive business from the commercial, people need to see it. TV is a popular option because it pushes the commercial content in front of thousands of viewers in a local market.
Social media, such as Facebook, Twitter, and Pinterest to name a few, are alternative or complementary avenues to help spread awareness of your commercial. Thankfully, on social media, you can promote content for free or pay to have it viewed by a wider audience.
Below is a great example of sharing your commercial on social media, in this case Facebook. Notice the likes and comments Heidi received.
The following are some ways to promote your commercial.
Direct Link – Post the link of the commercial to the social network you are using (Facebook, Twitter) several times a week. This ensures that if someone didn’t see one post, they’ll see another. You’ll want to be in touch with your audience and know when to reduce posting the commercial, otherwise it will be boring/repetitive for your audience.
Blog Article – Instead of posting the link to the commercial directly, post a link to a blog post that was written about the commercial. For example, Heidi could link to this exact blog post if she wanted. This might be of interest to some of her readers, and it’s a different way to make them aware of the commercial.
Status Updates – Additionally, a status update that does not have any video or website links can be helpful. For example, Heidi could post an all text status update saying, “I had a client see me today because they saw the commercial!” Then a reader, who hasn’t seen the commercial might ask, “Where can I see it?” and Heidi can then provide a link to it. The status update serves to start a conversation and engage viewers in different ways.
Facebook especially is a bit of a mystery, but it seems to show viewers different types of content more than others. On one of my pages, a status update, with no links is more often viewed by my audience than other pieces of content.
If you mix up your posting with status updates with no links, links to website blog articles, and links to videos, all relating to your commercial, you will increase your chances of having people see your commercial.
Remember to have a plan for how people are going to view your commercial in the first place. If they never see it, then your investment in the commercial will be wasted.
If you have or want a commercial, where do you want people to see your commercial?
I’d love to know in the comments or shoot me an email.